Email Campaigns

While at Proforma, I developed email campaigns for the franchise development department as well as individual franchise owners. The strategy behind the email campaigns for the franchise development department was to drive prospective leads to webinars about Proforma franchising opportunities. Franchise specific emails targeted either customer or prospect lists for individual franchise owners and often followed or supported other marketing campaigns.

Here are a couple of examples...

Franchise Development Webinar Email

• Emails to targeted prospects increased participation in Proforma Franchised Development Webinars by 50%
• 1/3 of Webinar participants came to Proforma Worldwide Support Center for franchise discovery days
• 25% of discovery day attendees purchased a Proforma franchise

Custom Email Sent for Proforma Adam Promotions

• Email followed the release of a Canadian seasonal golf mini-catalog
• Message was purposefully targeted to corporate purchasing agents at one specific account
• Resulted in an increase in sales of $7,000 in the same week that the email was received